The-Psychology behind using colour-schemes in corporate offices. #DrapeArc

A new year has started that means a new set of business goals and a renewal of energy-boosting toward making the upcoming year the best one from the previous one.

Have you ever imagined how colour affects how you do business and how you can use it to your advantage?

 The psychology of colour, has been used by corporate offices for years to improve the moods and reactions of their customers and workers, in turn improving their business goals and achieve productivity.

            Let’s discuss which colour is the best for your corporate offices.

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Red:-

Red can make people feel that a room is warmer than it actually is.

 Red works well in spaces that involve physical activity or

 Night time work.

Red can also:

·         increase brain wave activity

·         boost heart rate and blood flow

·         incite activity

Use red as an accent colour to create a sense of warmth.

However, red can also arouse feelings of anger or hostility,

so don’t overdo it.

ü Appropriate business for red:- If you are in the food business,

decorating your dining room, store, or website with red may result

 in higher food sales.

·         Yellow

The colour of sun and fun, yellow is a welcoming, energizing, colour. It’s best used in creative, active environments. Yellow is also known to:

·         stimulate optimism

·         encourage focus and direction

·         promote innovation

ü  Appropriate business for Yellow:-If you are in a creative world like graphics, artwork, finance.     

·         Green

The colour green also:

·         promotes harmony and balance

·         reduces anxiety

·         reduces eye strain

Try adding some plants for a simple way to include green in your colour scheme. Green office furniture or decor can add a pop of colour.

ü  Appropriate business for Green:- Darker shades of green are associated with wealth and money. Generally used in hospital or Education Institute.

You can also use blue, Orange, White, Gray as per your business. Before used any colour please take the advice of any consultant.

#DRARC Belief: Depending on your business, choosing different hues can help achieve different things. For example, choosing the right colour can help you be more productive, trigger feelings in your customers that can in turn support sales, or even improve the opinion potential customers have of you before they try your product or service.

After all, the study titled “Impact of Colour in Marketing” found up to 90 percent of snap judgements of a product could be based on the colour of a company’s branding or packaging!

#DRARC Notes:-      Drarc Developer PVT LTD.

 We will help you to design your corporate office with proper vastu and colour scheme.

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